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Who is Science Writing For? by Margaret Wertheim
Science writer and public intellectual Margaret Wertheim asks this question in the context of why there are not more women in the sciences. It turns out that the audience for science books and magazines consists of about 5% of the population. Most science magazines, for example, have male readership in the 90-95% range. Wertheim discusses strategies to reach the rest of the population, particularly younger women.
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