The Wisdom of Crowds, by James Surowiecki
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple yet counter-intuitive idea: that a diverse, independent group will usually come up with better answers than a single expert. Large groups of people are smarter than an elite few (no matter how brilliant), and are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world. Brilliantly explained and flawlessly supported.
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