Questions? Email or call 1-626-794-3119.
The Believing Brain (paperback),
by Dr. Michael Shermer
The Believing Brain: From Ghosts, Gods, and Aliens to Conspiracies, Economics, and Politics—How the Brain Constructs Beliefs and Reinforces Them as Truths
In this, his magnum opus, one of the world’s best known skeptics and critical thinkers Dr. Michael Shermer—founding publisher of Skeptic magazine and perennial monthly columnist (“Skeptic”) for Scientific American—presents his comprehensive theory on how beliefs are born, formed, nourished, reinforced, challenged, changed, and extinguished. This book synthesizes Dr. Shermer’s 30 years of research to answer the questions of how and why we believe what we do in all aspects of our lives, from our suspicions and superstitions to our politics, economics, and social beliefs. In this book Dr. Shermer is interested in more than just why people believe weird things, or why people believe this or that claim, but in why people believe anything at all. His thesis is straightforward:
We form our beliefs for a variety of subjective, personal, emotional, and psychological reasons in the context of environments created by family, friends, colleagues, culture, and society at large; after forming our beliefs we then defend, justify, and rationalize them with a host of intellectual reasons, cogent arguments, and rational explanations. Beliefs come first, explanations for beliefs follow.
Dr. Shermer also provides the neuroscience behind our beliefs. The brain is a belief engine. From sensory data flowing in through the senses the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning. The first process Dr. Shermer calls patternicity: the tendency to find meaningful patterns in both meaningful and meaningless data. The second process he calls agenticity: the tendency to infuse patterns with meaning, intention, and agency.
We can’t help believing. Our brains evolved to connect the dots of our world into meaningful patterns that explain why things happen. These meaningful patterns become beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, which adds an emotional boost of further confidence in the beliefs and thereby accelerates the process of reinforcing them, and round and round the process goes in a positive feedback loop of belief confirmation. Dr. Shermer outlines the numerous cognitive tools our brains engage to reinforce our beliefs as truths and to insure that we are always right.
Interlaced with his theory of belief, Dr. Shermer provides countless real-world examples of belief from all realms of life, and in the end he demonstrates why science is the best tool ever devised to determine whether or not a belief matches reality.
Download a reading of the Prologue for free
Praise for The Believing Brain
Michael Shermer has long been one of our most committed champions of scientific thinking in the face of popular delusion. In The Believing Brain, he has written a wonderfully lucid, accessible, and wide-ranging account of the boundary between justified and unjustified belief. We have all fallen more deeply in his debt.
—Sam Harris, author of the New York Times bestsellers The Moral Landscape, Letter to a Christian Nation, and The End of Faith.
The physicist Richard Feynman once said that the easiest person to fool is yourself, and as a result he argued that as a scientist one has to be especially careful to try and find out not only what is right about one’s theories, but what might also be wrong with them. If we all followed this maxim of skepticism in everyday life, the world would probably be a better place. But we don’t. In this book Michael Shermer lucidly describes why and how we are hard wired to ‘want to believe’. With a narrative that gently flows from the personal to the profound, Shermer shares what he has learned after spending a lifetime pondering the relationship between beliefs and reality, and how to be prepared to tell the difference between the two.
—Lawrence M. Krauss, Foundation Professor and Director of the Origins Project at Arizona State University and author of The Physics of Star Trek, Quantum Man and A Universe from Nothing
Michael Shermer has long been one of the world’s deepest thinkers when it comes to explaining where our beliefs come from, and he brings it all together in this important, engaging, and ambitious book. Shermer knows all the science, he tells great stories, he is funny, and he is fearless, delving into hot-button topics like 9-11 Truthers, life after death, capitalism, Barack Obama, Sarah Palin, and the existence of God. This is an entertaining and thoughtful exploration of the beliefs that shape our lives.
—Paul Bloom, author of How Pleasure Works
A tour de force integrating neuroscience and the social sciences to explain how irrational beliefs are formed and reinforced, while leaving us confident our ideas are valid. This is a must read for everyone who wonders why religious and political beliefs are so rigid and polarized—or why the other side is always wrong, but somehow doesn’t see it.
—Dr. Leonard Mlodinow, physicist and author of The Drunkard’s Walk and The Grand Design (with Stephen Hawking)
Customers who bought the item shown above also bought…
|Giving the Devil His Due (autographed 1st edition), by Michael Shermer||$24.95|
|The Moral Arc, by Dr. Michael Shermer||$16.99|
|Living Without Religion, by Paul Kurtz||$14.00|
|Sasquatches From Outer Space, by Tim Yule||$15.00|
|Voodoo Science: The Road From Foolishness to Fraud, by Robert L. Park||$17.95|